Privacy Policy | Data Protection & User Rights Guide

1. Introduction

Lion Business Consultancy Limited (“Lion Business Co.”, “we”, “our” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose and safeguard your personal data when you visit our Site or use our Services. By using our Site, you consent to the practices described in this policy.

2. Legal Framework

Lion Business Co. is subject to data-protection requirements under the Personal Data (Privacy) Ordinance of Hong Kong and, where applicable, the laws of the British Virgin Islands. We also comply with the General Data Protection Regulation (GDPR) of the European Union when processing personal data of individuals located in the EU. This means that any personal data we collect will be handled securely and not disclosed to third parties without your consent unless required by law.

3. Data We Collect

We collect personal data when you interact with our Site or Services, including:

Identity and contact data: your name, email address, telephone number, business address or domicile.
Business information: company name, business type, and details of shareholders or beneficiaries where relevant.
Payment data: bank account or payment card details when you pay for our services.
Usage data: information about how you use our Site, including IP address and cookie identifiers.
Marketing data: your preferences in receiving marketing communications from us, and your communication responses.

4. How We Collect Data

We may collect your personal data through:

Direct interactions (e.g., when you fill in forms on our Site, request services, subscribe to newsletters or correspond with us by email or phone).
Automated technologies such as cookies or server logs that collect technical data about your browsing actions and patterns.
Third-party sources, such as partners within the Lion Business Co. group, professional advisers or publicly available registers.

5. How We Use Your Data

We process your personal data for the following purposes:

To provide Services and fulfil contracts. We use your data to prepare proposals, verify your identity, process applications and manage our relationship with you.
To comply with legal and regulatory obligations. This includes due-diligence requirements such as anti-money-laundering (AML) and know-your-customer (KYC) regulations.
For legitimate interests. We may use your data to manage our business, recover fees, train staff, perform statistical analysis or improve our Site and Services.
For marketing. With your consent, we may send you information about our services and promotions. You may opt out at any time by contacting us.
To protect our rights. We may process your data to enforce our Terms, defend legal claims, or prevent fraud and security incidents.

6. Disclosure of Your Data

We do not sell or trade your personal data. We may share your data:

With service providers and partners who assist us in delivering our Services (e.g., banks, professional advisers or technical support), provided they agree to keep your data confidential.
With group companies or affiliates for administrative purposes.
With law-enforcement or regulatory authorities when required by applicable law, including AML/CTF obligations.
In the event of a corporate transaction (e.g., merger or acquisition) as part of the transferred assets.

7. International Data Transfers

Because we operate in the British Virgin Islands, Hong Kong and other jurisdictions, we may transfer your personal data across borders. We will ensure any such transfers comply with applicable data-protection laws and that appropriate safeguards are in place.

8. Data Security

We implement physical, electronic and managerial measures to protect your personal data from unauthorised access, use or disclosure. Only authorised personnel who need to know your data to provide services have access, and we use encryption and other safeguards where appropriate. However, no method of transmission over the internet is completely secure; therefore we cannot guarantee absolute security.

9. Data Retention

We retain personal data only as long as necessary to fulfil the purposes for which it was collected or to comply with legal requirements (e.g., AML/CTF record-keeping). For example, certain documents may need to be kept for at least five years. You may request deletion of your data where lawful and practicable.

10. Your Rights

Depending on your jurisdiction, you have rights to:

Access the personal data we hold about you.
Correct inaccurate or incomplete data.
Request deletion of your personal data in certain circumstances.
Restrict or object to processing of your personal data.
Receive a copy of your personal data in a structured, commonly used format (data portability).
Withdraw consent at any time where we rely on consent to process your data.

To exercise these rights, contact us at [email protected].

11. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to improve functionality and analyse traffic. Cookies may collect technical data such as IP addresses and browsing patterns. You can adjust your browser settings to refuse cookies, but some features of the Site may not function properly. Our cookie categories include:

Necessary cookies – enable basic functions such as page navigation and secure access.
Functional cookies – enable site features like social media sharing.
Analytics cookies – help us understand how visitors use the Site.
Performance cookies – measure and improve site performance.
Advertisement cookies – deliver customised advertisements and track campaign effectiveness.

12. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the updated policy on our Site and indicate the date of the revision. Please review this page periodically to stay informed.

13. Contact Us

For any questions regarding this Privacy Policy or our data-processing practices, please contact us at [email protected] or write to our office at Unit 1104, 11/F, Crawford House, 70 Queen’s Road Central, Central, Hong Kong